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Arts, Design, Entertainment, and Media |
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| Career Level: |
| Management (Manager/Director) |
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Description: |
Tapulous was founded on the belief that the iPhone and the App Store represent a huge shift in mobile connectivity and that the next big technology wave will be all about mobile. We were the first Company built in this new space. To date we have successfully attracted 15 million unique users to our portfolio of applications headed by Tap Tap Revenge, a music rhythm game that is present on 1 in every 3 iPhones and iPod touches and that was the top downloaded game on the entire platform. The company is headed by a team of seasoned entrepreneurs, Apple veterans and backed by a high profile network of angel investors including the first investors in Google, Vinod Khosla, Marc Benioff and Jeff Clavier. The Company is profitable with less than 20 employees and working hard to built the biggest musical-based social gaming network on the iPhone and other next generation mobile devices.
Tapulous is looking to hire a great (Senior) Head of Marketing to join our expanding team.
This position represents an unparalleled opportunity to shape the entire marketing and public relations efforts of a hot new start-up in an exciting space. To date, Tapulous has managed 13 SKUs, 30 launches and over 500 press mentions, relying on the homegrown marketing experience of the founding partners. We are excited to anticipate how much more we could do with an experienced marketer driving this function.
This role is ideally suited for an experienced Director of Marketing that has the capacity to think strategically, but also implement the nuts and bolts of a marketing plan. Despite our successes, we maintain a "scrappy" start-up mentality and make extensive use of Twitter, Facebook, and in-app promotion, as well as other guerrilla marketing techniques to make our marketing dollars go further. You should thrive on thinking creatively about different cost-effective ways to reach the customer. You will be entering a supportive environment where we measure our success by working with you to make you a success. Over time, we expect you to bring on additional marketing hires for the company, to grow your team, and ours.
Day-to-day responsibilities:
- Create marketing plans and assist in the development of budgets
- Manage product launches and work together with the rest of the organization to ensure integrated marketing efforts
- Drive our SKU and pricing strategy
- Track product sales and responsiveness to marketing and pricing efforts
- Conduct research to analyze market trends and identify strategic opportunities
- Negotiate pricing with outside services and agencies and ensure budget conformity
- Develop a PR plan together with our CEO
Requirements:
- 5+ years' relevant experience in youth-oriented consumer goods, ideally while at a console or handheld gaming company or a consumer technology company
- Proven track record of successful project management and leadership roles
- Excitement about working in a fast-moving, high-profile start-up. The plans you create and enact will go live to millions of people quickly -- sometimes on the same day! With that comes times where there are less predictable work hours, and problems that require more inventiveness to make up for somewhat fewer resources. If you have Macgyver-like tendencies, we'll put them to good use.
Nice to have
- Good understanding of the video game industry
- Experience in developing sales forecasts and managing P&L statements for products
- Background and knowledge of marketing fundamentals, including positioning, market analysis, advertising and PR process and terminology, and rudimentary events and promotions management
This job is based in our downtown Palo Alto office, which is 2 minutes walk from the Caltrain. We are surrounded by dozens of shops, restaurants, and bars. Our retail location means that fans drop in every day to say hi and sign our guest book. For employees who commute via Caltrain, we provide 3G cards to make your train time productive time.
To apply, please send your resume to jobs@tapulous.com
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